Ultima has been a major force in the fishing line market for over forty years, with market leading products in the sea, coarse, and carp markets. Reaching the top in such a competitive market as fishing line is not easy. As a British manufacturer, we have produced a remarkable range of products. We are determined to stay leaders in our field by not only our commitment product excellence and high customer service levels.

Ultima run three permanent field testing groups of top Carp, Match and Beach. Sixty anglers who day in day out constantlty test Ultima products and prototypes in the field. This information is invaluable to ensure our products work. We know how good we are in lab tests but it is critical that Ultima products perform in the field.

Ultima products have been used at international level by the winners of more World Individual and Team Championships than any other line in recent years. Yet again the winners of the world surfcating championship in 2006 were all using Ultima. We hope that the World Carp Classic 2008 will too be using our products and fly the flag not only for their country but also for the excellence of our products.

We wish all participants all the best in the competition and recommand they use our excellent rage of lines if they serious about winning this event.

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