This is quite similar as what we try to establish with our JRC product programme. Quality speaks for itself, look at the sheer quality of our products and we need not explain any further. The real atmosphere of carp sports.

We achieve that by having our products developed by a team of professional and well know carp anglers together with a team of professional product designers. This ensures that the practical use of our products is optimised, products being created on the banks of our lakes, rivers and canals rather than ‘on a drawing board’.

Furthermore our pricing policy is that JRC products should always offer a great value for money to our appreciated customers.

Over the last two years there have been important developments within the brand JRC. In the first place the fact that we were incorporated in the K2 family, made it possible to start internationalising our brand even further than before.

We have seen the brand developing in Germany, Eastern European countries, Italy and since last year also France, the current home country for the WCC. JRC products are therefore currently available in Europêche shops in France, but also in over 100 other shops as well. And the number of shops is increasing since also shop owners discovered that we stand for what we promise: a top value for money product line with excellent customer services and product warrenties.

In the project for the WCC JRC is represented by its French agents the company Pêche & Tackle Europe, this company not only represents JRC in France, but they also distribute the well known Shakespeare brand, and the new brands for Nylons and terminal tackle and braids Carbotex and InlyLine.

You may have already met with Theo de Krey and Loek van Kersbergen, owners of Pêche & Tackle Europe, and they will represent JRC also this year, and be present during the entire event and all events surrounding the WCC. So, if you have any questions about JRC (and Shakespeare, Carbotex and Indyline) products, feel free to approach them directly!

On behalf of JRC we look forward to another great event in September 2007, and we hope to meet you all at Lac D’Orient. In following newsletters we will update you more in detail about new products that are coming, developments within our company, and we will of course respond to your question where required. 

Till the next newsletter!